Deadstock | Wordmark Design

Deadstock is a theoretical sneaker publication created to highlight new and vintage sneakers. The term “deadstock” means brand new, or never tried on. The conceptual direction of this publication is to focus on the details that sneaker enthusiasts get excited about.

Deadstock | Publication Design

The fragmented nature in this publication of Deadstock is intended to represent a deconstructed style. This pays tribute to the late Virgil Abloh’s contribution to sneaker and fashion culture.

Concept Exploration

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